About Me.
Senior brand and lifecycle copywriter with ten years of experience driving growth for DTC beauty, wellness, and lifestyle brands across retail and digital. Editorially trained with deep expertise in direct response, translating product innovation, formulation science, and industry trends into clear, compelling, conversion-focused storytelling grounded in marketing psychology. Proven ability to lead copy strategy across the full customer journey from acquisition to retention, building strong brand identities and supporting measurable revenue impact.
Bringing Brand Stories to Life Across Every Medium
As a copywriter, I’ve helped brands shape and communicate their stories across diverse platforms. From crafting striking gondola displays at Sephora and out-of-home ads to writing persuasive landing pages, I bring brand identities to life in every form of copy, adapting seamlessly to the target audience.
Copywriter. Beauty Buff. Your Brand’s Secret Weapon.
What began in the editorial world grew into a decade-long love affair with beauty—shaping brand voices, launching products, and making every line work harder, smarter, and prettier.
